Video Reflexive Ethnography International Association

Video Reflexive Ethnography International Association (VREIA) is a global organization for researchers interested in video reflexive ethnography that meets monthly (via Zoom) for professional development.


Quite a large number of empirical and conceptual papers exploring various facets of video reflexive ethnography have been published. The articles and book chapters listed below are just a few examples that fall into one of several topical areas: infection control, patient and family engagement, clinical practice, and communication.  Each of the citations below will take you to either the full text article or PubMed abstract. Due to copyright restrictions, we are not able to supply links to the two book chapters.

There are many other topical areas as well. For other publications related to video reflexive ethnography please visit:

Conversations with Dr. Milisa Manojlovich

Each short video clip below is taken from an interview conducted by Dr. Megan Lafferty, answering questions about the Pivot Hub, video reflexive ethnography, and most importantly, patient safety.

Tips on how to talk to doctors who do not listen

This 11 minute video is a condensed version of a longer presentation given on behalf of B. Braun Medical, Inc. in the Exhibition Hall during AACN’s National Teaching Institute in May 2018.



Novel methods for novel situations – Navigating complexity with video reflexive ethnography

Recorded September 24th at University of Michigan. Rick Iedema is Professor and Director of the Centre for Team-based Practice & Learning in Health Care at King’s College London, U.K. His main research interest is in how clinicians collaborate and communicate, and in the ways patients can.